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The Journal
Practical insights on content strategy, writing, editing, and thoughtful AI use.


Content Marketing for Small Businesses: A Practical Guide
Content marketing works for small businesses, but not the way most guides describe it. Here's a practical framework built for teams of one and smaller budgets.
Milly Skiles
Apr 98 min read


How AI Summaries Affect Website Traffic (and What to Do About It)
AI summaries are changing how people interact with search results and how traffic reaches small business websites. While fewer clicks can feel alarming, AI summaries often filter out low-intent visitors rather than replace the need for strong content. This article explains what AI summaries are, how they affect website traffic, and what small businesses can do to stay visible, credible, and useful in a changing search landscape.
Milly Skiles
Jan 236 min read


Content Marketing in 2026: What's Changed & What to Prioritize
Content marketing in 2026 is riddled with contradictions. Here's what's actually changing, what still matters, and how to prioritize without burning out.
Milly Skiles
Jan 186 min read
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