I began my career in San Francisco as a scrappy newspaper reporter and editor in fast-paced newsrooms.

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Those years shaped how I think about content: staying curious, listening closely, and working with little resources. This editorial foundation would give me an edge in marketing and communications.

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Today, I create custom, long-term content strategies for startups, founders, and small teams.

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I combine the efficiency of a newsroom, the clarity of a comms team, and a flair for marketing to create repeatable content systems.

 

My goal is to help clients prioritize what matters, repurpose with intention, and show up consistently without burning out.