AI summaries are changing how people interact with search results and how traffic reaches small business websites. While fewer clicks can feel alarming, AI summaries often filter out low-intent visitors rather than replace the need for strong content. This article explains what AI summaries are, how they affect website traffic, and what small businesses can do to stay visible, credible, and useful in a changing search landscape.

Content marketing in 2026 is riddled with contradictions. Here's what's actually changing, what still matters, and how to prioritize without burning out.