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Content strategist working at a desk planning content strategy

Custom Content Strategies

For small businesses and founders who want a clear way to show up consistently and authentically without burning out.

20+

Years of Experience

18+

Industries Served

1,000

Ways to Tell a Story

Trusted by local shops to growing enterprises

Discovery & Assessment

We start by understanding your business, challenges, and goals through in-depth consultations and data analysis.

Strategy Development

Our experts craft a tailored strategy, combining industry insights, market trends, and proven frameworks to drive measurable success.

Implementation & Execution

We work closely with your team to put the strategy into action, optimizing processes, improving efficiency, and achieving key objectives.

Monitoring & Optimization

Success isn’t static. We continuously track progress, analyze performance, and refine strategies to ensure long-term growth.

Small Businesses Are Expected to Be Everywhere With Content

That's what we're told it takes to stay relevant. At the same time, algorithms keep shifting, AI tools keep multiplying, and the rules never seem to stay the same for long.

For founders and small teams, the need for content can quickly become overwhelming, time-consuming, and uncertain. They don’t need more tools or more ideas. They need a way to decide what’s worth their time and what isn’t.

Drifter Content helps founders and small businesses make sense of the noise. We create custom content strategies that works with the resources you have to create a full year of content. 

The result is a content approach grounded in your audience's needs and built around what matters most.

Systems, Structure & Inspiration

A yearlong content calendar customized with topics for blogs, lead magnets, emails, and newsletters, plus guidance on AI tools and repurposing.

Content Consulting & Advisory

Flexible, personalized support for those who want a strategic partner. Buy hourly, quarterly, or biannual packages.

Content Training for Teams

Practical, tailored training for internal teams. Plan, create, and repurpose content with more clarity and confidence. 

Content Audits & Brand Messaging

A focused review of your existing content and messaging to identify what’s working, what’s not, and where there's opportunity.

Media Training & Interview Coaching

Personalized coaching to help founders, leaders, and experts communicate clearly and confidently to the press, on stage, or on camera.

Content Strategy for Small Businesses & Founders 

A custom approach thoughtfully built around your goals, audience, and resources. You'll leave with clarity, direction, and a plan that feels doable.

Portrait of content strategist and consultant Milly Skiles

Why Drifter Content? Editorial Rigor, Clarity, & Creative Story Craft

End-to-End Content Expertise – An editorial understanding of how writing, design, and user experience work together.

Strategy Grounded in Real-World Constraints – Built for small teams working with limited resources and shifting priorities.

Clarity You Can Trust – Repeatable systems that help you plan ahead and turn scattered ideas into content that works.

Human-First, AI-Aware Approach – Practical advice on using AI efficiently while protecting originality, credibility, and voice.

"Milly is an excellent writer, leader, coach, and planner. She is fantastic at collaborating, seeing the big picture while in the weeds as needed. If she takes on a task it will be completed well, on time, and with professionalism."

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Kim Cross

VP Marketing, Pacific Mind Health

"Milly transformed our communication messaging and has a profound talent in creating compelling content. All of her work is done with a collaborative and focused manner, leading us to have one of our biggest fundraising years ever."

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Elaine Wilkinson

Executive Director, THF

"Milly played a pivotal role in elevating the publication to a whole new level. Her contributions were invaluable, and her positive attitude made the entire process even more enjoyable."

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Sachin Mohan

Publisher, ArborTimes

Trusted Insights, Real Impact

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Unveiling the Uncertain Landscape: The Future of Remote Work in a Post-Pandemic World

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How to Harness the Power of Data for Business Growth: A Guide to Mastering Data-Driven Decisions

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Uncovering the Key Strategies for Bolstering Resilience in Remote Teams

Tips & Expert Advice

Explore our blog for helpful tips, expert insights, and practical advice.

Ready to Build Your Content Strategy?

Book a free 30-minute conversation. We'll talk through goals and challenges and begin to build a content strategy for your small business. 

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